What is a Website Builder Software?

Best Website Builder Software are the tools that enable users to construct their website without any need for manual work. Website builder is a program that helps to build a website. It comes with a platform that can be customized by the users with several templates and other functionalities like drag and drop. Or in other words, you do not use your local computer (desktop or laptop) to hold software that will build the website. Instead you’ll build the website online via software designed specifically for website creation.

Best Website Builder software enables users to create a website online. The software generally resides on a web server at a hosting company or it can also be part of a hosted SaaS platform.

Best Website Builder Software

Wix – Wix enables users to design and create their own high quality websites. It could be any purpose like promoting a business, presenting work, starting a store or a blog. Users can choose a template and modify anything, they can start a blog add online stores and accept bookings. Wix also offers some of the best drag and drop website builder features, which can be used by users to customize or change anything….Read more

GoDaddy – With GoDaddy, users can create their website and an online store, and manage their social media and email marketing activities, all in one spot. The company offers GoDaddy InSight, which is a data-crunching, smart tech feature that offers suggestions specified for a particular business. Right from SEO to Email Marketing and organizing all the social media presence, GoDaddy’s marketing and SEO tools enable businesses to reach their customers….Read more

WordPress – WordPress offers numerous easy‑to‑install add‑ons which makes website building an easy task even for those with no developer experience. Users can gather leads, generate contact forms, subscriptions, routinely backup their site, and a lot more. Users can build and online store and accept payment from anywhere in the world, they can depend on the built0in SEO tools and MailChimp and Google Analytics Integrations….Read more

HubSpot  – Hubspot provides CMS that helps websites in growing organically. Users get suggestions on how they can enhance their site and take required action, from Hubspot’s SEO recommendations home screen. HubSpot's built-in website themes provide the option for personalized development. Users can build a unified site without having to worry about incompatible designs, logos, or navigations….Read more

Adobe Spark Website Builder - Adobe Spark works efficiently for both web as well as mobile and makes it simple to develop social graphics, web pages, and short videos. With Spark, users get total access to the finest templates, Adobe fonts, and more interesting features. Users can also choose to add their brand to maintain exclusivity….Read more

Squarespace – The company offers a wide range of templates that are suitable for personal as well as professional needs. The users can add all the tools they need right from an online store to booking services to the preferred third-party extensions….Read more

Google Sites – Users can collaboratively create highly engaging, great quality sites for their team, projects or any other events. Sites makes it easy for the users to present their team's work, with effortless access to all their content from G Suite - be it a Drive folder, Doc, or even a shared Calendar. Google Sites offers cautiously created themes that help distinguishing the content from rest of the crowd….Read more

Market Overview

Best Website Builder software is used by users to create HTML sites that eliminate manual work. The web creation process takes place in the backend of the system. The design of the system along with its layout with multiple template selection is done with the user interface along with the website builder. With the ease of software usage, nontechnical users can create their site and modify it without any need for technical skills. The website builder also helps small scale businesses to fulfill their customer needs and requirements.

Best Website Builder Software comes with multiple customizable functions like drag and drops feature and WYSIWYG feature. Customizable options of the software are one of the key factors by using which users can build the website as desired by using their images and copy while building their website. Sites created by using top website building solutions help businesses boost as multiple images and videos are used which can boost their business.

The global software market was valued at USD 6,525 million in 2018 and is expected to reach USD 13,605 million by 2027 with a CAGR of 9.4% during the forecast period. Website building software can be segmented by their deployment type, features offered, and the requirement of the users or their purpose. Third-party integrations are also available along with best website builder software which helps users to make most out of it.

The software offers third party integrations that are simply used with plugins or even by pasting the codes. It enables users to add multiple functions with the help of plugins. These functions can be videos, galleries, maps, blogs, and many more. With a couple of permissions, users can easily install plugins on the required web page.

Market Dynamics

What are the drivers of the best Website Builder Software market?

1. The growing need for independently handling sites and make modifications from time to time.
2. Increasing demand for an online website builders for making quick changes without any installation and at a cheaper rate.

What are the restraints in the Website Builder market?

1. Need for technical knowledge of basic level wherever needed while building a site 

What are the challenges in the  Website Builder solution market? 

1. The high upfront cost for getting a professionally designed site.
2. A site not designed in time as per the requirement.
3. Poor SEO and less potential sales.

What are the opportunities in the Website Builder market?  

1. Simplified complex website builders.
2. Shift to customer service.
3. Single structure with multi-platform support.

Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include the breadth of offering, delivery (based on industries that the vendors cater to, deployment models, and subscriptions), features/functionality, delivery, product quality and reliability, and product differentiation.
The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).

Visionary leaders have a strong portfolio of the Website Builders and associated services. These vendors have been marking their presence in the Web Builder solution market by offering highly customized and easily deployable software for their commercial clients, coupled with their robust business strategy to achieve continued growth in the market.

Dynamic Differentiators have extensive network of channel partners and resellers to increase the deployment of their services across various vertical markets. Over the years, the Dynamic vendors have been consistently generating positive revenue growth in the Website Builder market and their position is enhanced by organic and inorganic strategies undertaken by them over the period.

Innovators have strong potential to build strong business strategies for their business growth to be at par with the Vanguards. These vendors have been providing server rack offerings as per their customer demands. Innovators have been forefront in deploying their solutions for niche and custom requests by their clients requiring the processing of high-performance workloads.

The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. A majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities in various regions to offer their integrated services to a wide range of clients.

Who Uses Website Building Software?

The major users of website builder are small businesses and personal sites. Some of the site owners also use the software to modify it as per the customer’s needs. The services offered by the web building Solution are also used for making complete business and e-commerce site which that completely flexible to the changes that can be needed in the future.

Why Use Website Builder Software?

The Software is a user-friendly software that enables users to achieve their desired website as per customers’ needs. The main reason for using a website builder solutions is that it lets users control the website on their own. The software also lets users add or remove any content on the Site. This makes the website handy even for the non-technical users saving organization costs needed for hiring highly skilled technical executives.

With Best Website builder software users can create a website at a very low rate and very quickly. This site can be modified as per requirements and the modifications can be done quickly. Web designer software also can convert the user’s imagination into reality. It also comes up with multiple unique design templates along with drag and drop options which make your website stand out of the queue as compared with the competitors. Making a unique site is the need of an hour which users will get by using the software.

As this software is affordable and very quick to give results so it is highly accepted by companies of all sizes across the globe. With a small investment, users can get the best web builder software that can be customized for long. Multiple additions can be made by the users at a very minimal rate to make that website more attractive and unique with all the required information along with videos, pictures in it. The software also makes the site optimized so that with few clicks customers can get their required information on the site.

The software also helps in managing keyword for search engine optimization. It comes up with the proper keywords that can be used on the site for getting more flow of visitors. All the changes in the site can be done from backend and understanding that the user interface is also made easy with the top site builder solution. This software also gives the professional look to the site of users that can be handled on the tip of fingers.

What are the various types of Website Builder Software?

Website Builder is mainly categorized into two types namely: Online and Offline.

Online Website Builders

Online web builders are web-based software and they work on the providers’ service. This type of software does not need any added installation but it can be used directly on the browser like chrome or explorer along with internet connection. This enables users to work from any location. With web hosting services this type of software lets users work on it without any prior technical knowledge.

Offline Website Builders

Offline web builder solutions have to be installed on the user’s computer or device. This enables users to create websites and files that can be saved on a computer which can be uploaded later on once the website is live. It gives privilege to users to work offline but needs basic technical knowledge to upload files on the website. Add on like web host has to be purchased separately by the users.

What types of websites can be designed with a Website Builder Solution?

Homepage

Homepages are a website’s main hub and it can also serve as the face of a brand. The homepage allows site visitors in reaching various areas of the website, and it can act as a conversion funnel. Because most customers come through the homepage, this is where design matters the most. A homepage can designed in many ways, but it is critical to be clear of the purpose of the homepage as the highest navigation and point of interest for site visitors.

Magazine Websites

A magazine website generally showcases articles, pictures and videos that are informational and instructive. The magazine industry has shifted from a print only platform to a mostly digital format. The magazine website type works efficiently for publications from universities and administrations.

E-commerce Websites

An e-commerce website is basically an online shopping point where users can buy products or services from a company. An effective e-commerce web page makes it simple for the users to browse through products, filter by groups, highlight sales and make purchases. Best Website Builder Software allows teams to easily update online inventory and list new products.

Landing Pages

A landing page is a precise page type that is generally created for a marketing campaign that helps in driving visitors to take a particular action. The content presented on a landing page should be limited and should always point toward the call-to-action (CTA) that the business expects a user to take.

Blogs

A blog exhibits frequently updated articles, photographs and videos. Adding specialized content enhances the reliability of a company or an individual. Blogs also deliver material required for social media posts and email campaigns. Though, a blog can also become cumbersome for smaller businesses.

How to use Software of Website Builder?

Every website builder works differently, which can be understood by getting consultation from the solution providers. But most of the key website builders available in the market have some resemblances in the way they work. These have listed below will help in understanding in how to use the best website builder software effectively:

Select the preferred website builder

Currently, there are a ton of website builder software available in the market, so it is easy to have options. Striding through the options can become cumbersome. It is critical to look for a website builder software that:

1. Is easy to use - Users should be able to use it right from the beginning without a sharp learning curve. IT should possess drag-and-drop functionality and also a website editor that is created for beginners. Because of the simple interface and tools, businesses and bloggers can simply get their site up and running in no time.
2. Offers good customer support – Though website builder software don’t need a lot of experience, there are possibilities of getting stuck.
3. Offers varieties of website template options – Creating a website with a website builder is comparatively easier if users can start with a preferred template. So it becomes important to make sure that the website builder offers a huge library of website templates.
4. Mobile compatibility – Having a mobile-friendly website is must nowadays. A best website builder software makes it easy to create a website that looks good on mobile devices too.

Choose a website builder template

Templates make website builders easier to use than creating a website from scratch. With a template, users get the basic configuration and design of their website right away. If users can identify a template that is close to what they want their website to look like, modifying it will be easier. 

Few things to consider: 

1. Was the template designed specific to an industry in mind? 

Many website builders offer templates characterized by an industry or a website type. So, it is important to see if the website builder offers a template that is specific to the industry. 

2. Is it responsive?

It is important create a website that has the ability to fit any screen that it loads on. Creating a website that runs efficiently on mobile devices will be easier is users start out with a responsive template.

3. Is the template base aligned with expectations?

Checking the layout of the home page and the menu items is important. Swapping out things like pictures and colours will typically be easier than re-creating the template’s structure.

Choose the website colour pattern

The chosen colours will be one of the important optical features of the website. Users will need to carefully consider and decide on all the main colours that they would want on their website to display.

Match the website template colours with the scheme

Users can make use of website editor to replace the colours presently in their template for the ones they chose in their colour scheme.

Sort the pages to be added to the website

It is important for the users to figure out all the pages that are required to be put up on the website. Maximum websites need at least a home page and an about page. If a user is creating a website for a business, then they would need to add pages for each of the services offered or products sold.

Upload images to the website builder solution

A few of the images on the template may work just fine for some purposes, but the possibilities are, that users will still need to load some images of their own to make the site truly exclusive. 

Add text to the pages

All the templates generally have some pre-defined text that is included as a place filler. However, every page of the website needs to have an original set of text that precisely communicates information about the brand. 

Some of the best practices to write the text include:

1. Prioritizing the audience - It’s enticing to make the website copy all about the brand or the company, but a website would reverberate more with the visitors only if the user prioritizes their needs first.
2. How to gain unique positioning - It is important assess other websites that are similar to the one the one that is being created. It also becomes critical to highlight factors that make distinguish the website being created from others in order to stand out.
3. Understand the basics of SEO - SEO helps in increasing the chances of ranking higher in the search engines when people check for websites offer. Prior to filling in all the text on the website, it would be great to learn and understand the basics of SEO which wold help in users in including the best practices for on-site optimization.

Discover additional features of the website builders

Most of the people whenever they visit a website, the key things they look at are the text and images. But each page normally comprises a number of other features. Some common instances would be: Buttons, Social links, maps and more.

Drag and drop everything into place

It is not required to keep the same page layout that has been provided by default in the template. Once the user decides and finalizes the pictures, text, and other elements that they want to display on the page, next would be to decide the place where everything needs to be placed. 

Preview the website

Prior to publishing the website, it is important to assure that it looks presentable. Any website builder offers a Preview feature, and a few also offer an option for to check how the website appears on mobile. The users need to check through their websites carefully in preview mode itself. Every link needs to be checked, all the text needs to be verified to avoid any errors. After making sure that everything looks like it was planned initially, on both desktop as well as mobile, the website is ready to be published.

What are the factors to be considered before buying a Website Builder Software?

Personalized Domain and Branding

Every business or an individual website deserves an exclusive domain. A domain can be considered something very similar that is used to identify a human being. Users will need to make sure that the best website builder software that they have chosen allows for this and doesn’t demand for an extension of their URL to be used.

Content Possession

It is of utmost importance for the users to own and control their own content. Though, it sounds easy, there are platforms that exist which let users host their content but they own the platform ultimately. Which means, that they get to decide what remains on the user’s website. A website acts more like a representation of a business or an individual, so it is critical to assure that the added content is ultimately owned and controlled by the owner.

Design Templates Availability

Best website builder software offer attractive website design templates that are fresh in both look as well as functionality. However, a few templates appear as if they were created ages ago or they were just created without any graphic expertise. This is the reason that users need to make sure that the chosen website builder has an abundant source of templates for them to select from and try out.

Functionality Choices

The purpose of the website has to be thought thoroughly prior to making purchase decision. The users will also need to be sure that the finalized website builder software backs the required functionality. There are a few website builders that allow users to add plugins and extensions as well. So it is critical for the users to be that they choose a website builder software that supports their present as well as their future needs.

Usability

Users need to make sure that they update their websites regularly which needs to be an easy process. So they should ideally opt for the best website builder software that provides a WYSIWYG style editor. WYSIWYG is an abbreviation for “what you see is what you get”. Best website builder software usually makes adding and modifying content as easy as possible. It is necessary for the users to assess their favored website builder’s content choices and to make sure that it delivers the tools that are easy to use.

Lead Generation

A high quality website never fails to generate positive results for the owners. In most cases, this basically means lead generation. Not every website builder software simplifies lead generation, so the users will need to consider the software’s capability to rapidly add, modify, or customize intake forms.

Multimedia Compatibility

Multimedia usage and consumption has been on the rise since the last few years. Visitors anticipate written content, videos, pictures, and audio files to be present on the website. Best website builder software solution generally offers all of these and it also allows users to add such files smoothly.

SEO

Users need to ensure that they have high quality search engine optimization for their websites to be able to rank higher and bring in greater volumes of search traffic. They need to ensure that the chosen website builder software has really robust SEO features as fragment of the essential software and that it allows them to add on features via an extension.

Mobile Compatibility

Most businesses currently are creating websites keeping mobile responsiveness as the first priority. This is happening because the searches on mobile devices have surpassed the searches that happen on desktop computers. Users need to make sure that their website is mobile responsive and offers voice based search.

Cost

The cost of the website builder software and hosted website software generally ranges from $6 per month to $110 per month. Users need to assess their full cost structure by observing all the options carefully.

Technical Support

Having technical support is mandatory. Users need to check out the level of technical support offered by the shortlisted website builder.

What are the major benefits of using a best Website Builder Software?

The major benefit is that it lets users design the website without the need of depending on a technical person.

No need for Coding

Most of the website builders come with drag and drop features, WYSIWYG, and functions like copy and paste which can be implemented without any coding skills. The software also comes up with multiple customizable themes and templates that can be used by users. This can replace images and text as per the customer's need. Third-party integration is also easily possible by using plugins that can be installed with simple copy-paste operation.

Plug and play functions

Users can get multiple functions by using plugins like videos, galleries, maps, blogs, and many more with no need for coding. These plugins can be installed with minimal clicks or simple copy-paste function on the page wherever needed.

Professional design

The software continuously updates itself with skilfully designed templates and layouts that can be used by the users without any additional cost. It provides access to multiple layouts as per the need of the business. These templates are customizable and users can modify it to have a suitable result.

Updated Content

The content that needs to be updated on the site is updated in real-time without having any dependency on the site master. This helps users to do their work fast and in real-time as the content that is available on the site is always updated.

Reduced cost

As the best web builder software can be customized by the user on his own so the extra cost needed to pay webmasters is reduced and with this organizations are getting the perfect solution at a reduced cost.

What are the most important features of the best Website Builder Software?

Standard features are included in the best website builder software:

Templates and Layouts

Best website builder software helps users with predesigned layout and template. Along with this, a variety of templates and themes are also provided to the user which can be selected by them as per their use. There is also the option of adding more sheets on the site with a predefined layout. Based on the website builder software that is in use, drag and drop option is provided which can be used to modify the site designed. Mobile-based templates can also be provided by the software vendor. This feature completely depends on the type of software.

E-Commerce

Best website builder software has the capability of adding an e-commerce component. This feature completely depends on the type of site or business of the user. The best example of an e-commerce component can be the addition of a shopping cart option if the vendor is having an online store.

Image and Font styles

Images are one of the eye-catching factors on the site. The software lets users add images in numerous ways. It supports the image editor plugin where users can make edits to the images as required and post which they can upload it.

Forms

Most of the website builders comes with form builder that can be customized as per the users business. These forms are linked to visitors’ email and backend database of the user, which can be used for collecting their information and contacting them for the sales process.

Social Sharing

Best website builder software also come up with the feature of updating social networking link on the site like Facebook, Twitter, LinkedIn, and many others. This option shares the required information with the visitors.

Analytics and Reports

Many site builders allow for third party integration by using which the analysis is done. This analysis is mainly concentrated on the number of visitors visiting the site, keeping track of most searched articles or blogs. These reports can be viewed in the user interface of the website builders.

Mobile and Blogging

Many website builders provide mobile responsive sites and let users view the site on the mobile itself. Users can also sync their GPS and mobile camera with this interface. Blogging can also be done on the site itself with some predefined layouts and categories.

What are some of the potential Issues with using a Website Builder Software?

Despite all of the advantages of the best website builder software, there are still some potential issues that the users need to considered.

Ownership

If the site is hosted on the provider's domain, it is not owned by the user even though branding is done as per the user's requirement. So in this case, if the user wants to switch the vendor then he loses all the SEO keywords strength that was built in the past. So it is always better than the vendor uses his domain for hosting a site so that all these crucial stays in hands.

Generic Look

This situation will come up if there is nothing uniquely built on the site and it looks the same as other competitors or any other general vendor. This problem can be resolved with the help of HTML coding that can do high-level modification on the site which can give a unique result.

Server Incompatibility

Checking server compatibility is one of the key things that users should consider. It can result in tremendous rework if the site is completely designed by the server does not support it.

SEO is not Enhanced

The main goal of building a site is to get high search results and more visitors coming on the site. So if the site contains a lot of media then there are fewer chances that the site is optimized. Checking if the site builder software provides Meta tags and Meta descriptions can be added advantage before going ahead with other edits.

What are the current trends in the Website Builders solution market?

The best website builder software has grown by tackling multiple issues that users were facing before. More advancement that can be seen in the best website builder software are as below:

Single Page Design

This trend will not have multiple pages on the site but all the information will be mentioned on the same page. This type of site can be easily accessed through mobile devices. It can also optimize SEO very well.

Video Elements

Adding videos on the site engages visitors at a higher level. Videos can straightway go into humans' minds and increases chances of conversion. So adding video elements on the site can be eye-catching.

Innovative Voice Search

Virtual assistants are widely accepted everywhere. So the interface which is capable of taking instructions based on the voice commands can be a heavenly choice. A lot of personalization can be done on the site with this. Even for visitors, it will be easy for searching on a site with voice commands rather than typing.

Artificial Intelligence and Machine Learning

Machine Learning and Artificial Intelligence help users to collect data on customer behavior and provides more insight into the activities of the visitors.

3D views and Virtual Experience

By using a 3D view and AR/VR along with the best website builder software, makes the site more interactive and gives a high level of customer experience and satisfaction. In the future, this technology can become easily affordable with high acceptance across the globe.